I wonder if you knew that visitors to your website form an instant opinion? And they form it about you and your offer. The opinion that is formed in this instantaneous way is done so subconsciously. It happens automatically. Your site visitors can't help themselves. This reaction comes regardless of the words and text on your web pages. And yet your visitor will still form their instant opinion without even reading a single word of your costly copy.

The quality of the images on your web page won't make any difference. Their quality doesn't affect in this instant opinion. You might think if you make an unrepeatable offer, that your visitor is bound to be swayed by that! I'm sorry, the instant opinion clicks in, and your brilliant offer lies unseen. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. You might wonder what it is that is so important that it has this effect on your web page visitors? What causes the instant opinion may be a surprise to you. It's color. When your web page appears to your visitor, the colors you've used go to work on the subconscious of your visitors.

The reason this happens is because we all react psychological and intuitively to colors. There isn't anything we can do about this. Colors has an affect on each of us. As you will know, millions are spent by big companies in deciding the correct colors of new products and in their marketing campaigns. They invest this money as they know how the psychology of color works. In their business propositions, the big companies understand that the use of appropriate colors is a key element. And so it is in web design. The colors of your web pages also convey feelings and emotions to the subconscious mind of your visitors.

The color scheme on your web pages can tell your visitor different things. The colors could convey a negative message, in which case be prepared for your visitors to leave your site very quickly. This can happen even if the copy on your website is compelling. The chances are that visitors who are put off by your colors are unlikely to read your copy anyway. But all is not lost. In the same way that colors can be a turn off, it is possible to create a positive feeling through the use of colors. You may be aware, that the psychological impact of colors isn't a new phenomenon. In fact, it's been with us for years and years. No matter who we are, emotions are conveyed to our subconscious through the use of colors.

The trick is in conveying the right feeling. A certain color combination might convey a nice feeling. Yet another, could convey bad feeling. If you do this, then you will be conveying a trust, sense of belonging and warmth. If you get your colors wrong, you could be conveying negative feelings like distrust, rejection and coolness. The following list gives an idea of the emotions associated with their respective colors:

RED
Excitement, sense of power, strength, leadership, love, energy, danger etc

ORANGE
Comfort, playfulness, courage, cheerfulness, confidence, steadfastness, friendliness etc

YELLOW
Curiosity, joy, intelligence, organization, brightness, amusement, caution etc

GREEN
Food, nature, health, harmony, money, life, healing etc

BLUE
Acceptance, love, stability, tranquility, peace, trustworthiness, patience etc

PURPLE
Ambition, dignity, independence, wisdom, luxury, nobility, royalty etc

BROWN
Reliability, tribal, earthiness, nature, comfort, primitive, durability etc

BLACK
Dramatic, power, style, sophistication, formality, elegance, health etc

WHITE
Innocence, cleanliness, simplicity, easy, fresh, purity, goodness etc

When designing your web pages, you ideally need to ensure that the color scheme you use is consistent with your offering. The subconscious mind of your visitors will automatically relate the color of your page with the message that's on it. If you give out a mixed message in terms of color and offer, the subconscious mind will not even attempt to reconcile the two. And you may never see them again. The important issue therefore is that it is essential the right color scheme is used on your website. If you do this, your website will produce the results you're looking for. In summary, the difference between the right and wrong color scheme on your website can be the difference between profit and loss.

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Brian McGregor is an internet entrepreneur and business consultant, and author of the ebook CASH COLORS. If you want to learn web site design, CASH COLORS shows how to make your web page colors work for you, as opposed to against you. http://www.cash-colors.com